An assessment of sustainability practices in Nigerian retail businesses: A case study of supermarkets in Kebbi State
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Background of the Study
Sustainability in business refers to the practices and strategies that businesses adopt to minimize their negative impact on the environment, society, and economy, while ensuring long-term profitability and ethical responsibility. In the retail sector, sustainability practices may include waste reduction, energy conservation, sustainable sourcing, ethical labor practices, and efforts to minimize the carbon footprint (Jackson & Koster, 2024). As consumers become more environmentally and socially conscious, retail businesses are under increasing pressure to adopt sustainable practices in response to growing demand for eco-friendly and socially responsible products and services.
In Nigeria, sustainability practices in retail businesses are still in the early stages of development. However, as global and local environmental concerns intensify, many supermarkets are beginning to adopt more sustainable practices, driven by both consumer demand and regulatory pressures. In Kebbi State, supermarkets are increasingly being challenged to balance growth with sustainability, particularly in managing waste, reducing plastic use, and sourcing products from sustainable sources (Ogunyomi & Nwankwo, 2023).
This study aims to assess sustainability practices in supermarkets in Kebbi State and examine the factors that drive these practices, the challenges faced by supermarkets, and the overall impact on business performance and customer loyalty. By understanding how supermarkets in Kebbi State implement sustainable practices, the study will provide insights into the potential benefits and barriers to sustainability in the Nigerian retail sector.
Statement of the Problem
Despite the growing recognition of the importance of sustainability in retail, there is limited research on how supermarkets in Kebbi State implement sustainability practices and the challenges they face in doing so. Many supermarkets in the region are struggling to balance profitability with environmental and social responsibility. The lack of adequate infrastructure, limited awareness, and financial constraints may prevent supermarkets from adopting comprehensive sustainability practices. Understanding the barriers and drivers of sustainability in the retail sector is crucial for improving the sustainability performance of supermarkets in Kebbi State.
This study will assess the extent to which sustainability practices are implemented in supermarkets in Kebbi State and identify the challenges and opportunities for improving these practices.
Objectives of the Study
- To assess the sustainability practices adopted by supermarkets in Kebbi State.
- To examine the factors driving the adoption of sustainability practices in these supermarkets.
- To identify the challenges faced by supermarkets in implementing sustainability practices.
Research Questions
- What sustainability practices are implemented by supermarkets in Kebbi State?
- What factors influence the adoption of sustainability practices in supermarkets in Kebbi State?
- What challenges do supermarkets in Kebbi State face in implementing sustainability practices?
Research Hypotheses
- H1: Supermarkets in Kebbi State that adopt sustainability practices experience higher levels of customer loyalty.
- H2: Environmental and social pressures significantly influence the adoption of sustainability practices in supermarkets in Kebbi State.
- H3: Supermarkets in Kebbi State face significant challenges in implementing sustainability practices due to financial and infrastructure limitations.
Scope and Limitations of the Study
The study will focus on supermarkets in Kebbi State, examining the sustainability practices they adopt and the factors that influence their implementation. A limitation of the study may include the varying levels of commitment and resources available to supermarkets in adopting sustainability practices.
Definitions of Terms
- Sustainability Practices: Business strategies and actions that focus on minimizing negative environmental, social, and economic impacts while promoting long-term growth.
- Supermarkets: Retail stores that primarily sell food and household products, often offering a wide variety of goods to consumers.
- Customer Loyalty: The degree to which customers continue to make purchases from a particular supermarket due to satisfaction with its products, services, or sustainability efforts.
